Simple, powerful web analytics

Analytics that just work.

Simple by default — powerful when you need it. See where your visitors come from, what they do, and what makes you money. Without the complexity of GA or the price tag of Mixpanel.

Start free — no credit card See the product
2-minute setup 1 KB tracking script Real-time Privacy-friendly
Justlytics
myapp.com
1D 7D 30D 90D
R
14 online now
Visitors
2,847
12.3%
New
1,923
8.7%
Sessions
4,102
5.2%
Views
8,391
11.4%
Trend
Visitors Sessions Pageviews
Top Pages
View all
1 / 1,247
2 /pricing 834
3 /features 612
4 /blog/analytics-guide 398
Top Sources
View all
1 google.com 892
2 twitter.com 456
3 producthunt.com 312
4 Direct 289

Google Analytics gives you 200 reports and a certification course. You need to know where your visitors come from, what they do, and whether they convert into paying customers. Justlytics does that. Nothing more, nothing less.

Whatever you're building

Simple by default. Powerful when you need it.

Drop in the script and you've got pageviews and sources in two minutes. Turn on what you need as you grow.

Sites & blogs

Pageviews, sources, countries. Drop in the script and forget it. No banner, no setup project.

  • Real-time dashboard
  • Sources, UTMs & referrers
  • Countries & devices
  • No cookie banner

E-commerce

Connect Stripe and see exactly which campaigns and pages drive purchases. Refunds, AOV, top customers.

  • Stripe Connect (1-click)
  • Revenue by source & page
  • Refunds & top customers
  • Checkout funnels

SaaS & B2B

Identify users, see lifetime journeys, watch MRR by plan. Know who's converting, who's churning, who's stuck.

  • Profiles & journeys
  • MRR & churn signals
  • Trial → paid funnel
  • Public REST API

Apps & products

Track every signup, click, and conversion. Server-side events via API. Ask the AI what's working.

  • Custom events & funnels
  • Server-side events (API)
  • Ask AI in plain English
  • Path explorer & sessions

Features

Go beyond pageviews.

Identify your users, attribute revenue, build funnels, ask AI. All from one dashboard designed to get out of your way.

Ask AI about your data

No setup

Type a question in plain English. "What drove traffic last Tuesday?" or "Which source has the best conversion?" The AI reads your analytics and gives you a straight answer.

Ask AI
What's my best traffic source this week?

Google organic is your top source this week with 892 visitors (31% of total traffic), up 15% from last week. Twitter is second with 456 visitors, driven mainly by your thread on Tuesday.

How many visitors last week?

Profiles & Journeys

New

Pass userId or email and turn anonymous traffic into people. See every session, page, and event tied to one human.

EM

Eva Müller

[email protected] · last seen 2h ago

Pro
Sessions
12
Pageviews
86
Lifetime
$480
Visited /pricing 2h ago
Charge $39 · Pro plan 2h ago
Signed up · twitter / launch 3d ago

Conversion Funnels

No setup

Define multi-step funnels and see exactly where people drop off. Landing page, signup, onboarding, purchase. Find the leak and fix it.

Landing Page 2,847
60% drop-off
Sign Up 1,139
44% drop-off
Purchase 638
Overall: 22.4% conversion

Revenue tracking that actually attributes

New

Connect Stripe in one click — we'll pull every charge, refund, and subscription, then attribute it back to the UTM, page, and profile that drove it. Or fire mta('event', 'purchase', amount) from your checkout for non-Stripe shops. MRR by currency, top customers by lifetime value, refunds, churn — in one tab.

MRR 18.4%
$24,820 USD
Active subs
312
Net new MRR
+$3,860
Revenue by source Last 30d
google / organic $8,420
twitter / launch $5,210
producthunt / featured $3,140
Direct $2,880

Custom Events

1 line of code

Track signups, purchases, button clicks, or anything else. One line per event. Attach revenue values to see which actions make you money.

Event Count Value
signup 342 $0.00
purchase 89 $4,280
cta_click 567 $0.00

Public REST API

New

Read your data, write profiles, fire server-side events. Per-site bearer keys, predictable rate limits, cursor pagination. Pipe data into your warehouse or build custom dashboards.

# Identify a user from your backend
curl https://app.justlytics.app/api/v1/sites/4/profiles/setUser \
  -H "Authorization: Bearer jl_live_..." \
  -d '{"userId":"u_882","email":"[email protected]",
     "properties":{"plan":"pro","mrr":39}}'
↳ 200 OK · profile_id: 1042

Real-Time Dashboard

No setup

See who's on your site right now. Active visitors, live sessions, pageviews as they happen. No 24-hour processing delay.

14 visitors right now
3s ago /pricing US
8s ago /features UK
12s ago /blog/getting-started DE
Countries & cities
UTM & referrer tracking
Devices & browsers
Session inspector
Path explorer
CSV exports
Email reports
Period comparison
Team access
Keyboard shortcuts
Privacy-friendly
Bot filtering

Setup

Up and running in 2 minutes.

Create an account, paste one script, and you're tracking.

1

Add your site

Sign up with your email, add your domain. No credit card needed.

2

Drop in one script

Copy and paste before your closing head tag. Async, under 1KB, no impact on page speed.

<!-- Justlytics -->
<script src="https://app.justlytics.app/t/mta.js"></script>
<script>mta('init', 'YOUR_SITE_ID'); mta('trackPageview');</script>
3

See data in real-time

Open your dashboard. Visitors show up as they arrive. No 24-hour processing delay.

Optional — when you're ready

Identify your users

Add one line where users log in to unlock Profiles & Journeys.

mta('identify', user.id, { email, plan });

Connect Stripe

One-click OAuth. We backfill 90 days, attribute revenue to UTMs, pages, and profiles, and snapshot MRR daily.

Read-only · AES-256 encrypted

Compare

Switching from something else?

There are hundreds of analytics tools. Here's where Justlytics fits.

Justlytics
Google Analytics Plausible / Fathom PostHog / Mixpanel
Cookieless · no banner Cookies + consent Cookies + consent
Real-time dashboard ~24h delay
Stripe revenue attribution Add-on / DIY
Profiles & journeys
Ask AI in plain English Limited
Read+write public API Reporting only Read only
Starts at $0 · then $3.25/mo Free · ad-supported $9 / $14 per mo $0 then ramps fast

Comparison reflects publicly listed features and pricing on each vendor's site at time of writing.

Pricing

Simple, honest pricing.

Start free. Upgrade when you grow. No surprises.

Free

For side projects

$0
  • 1 site · 1,000 pageviews/mo
  • 1,000 profiles · 1,000 revenue events/mo
  • All core features
  • 10 AI questions/mo
  • API: 60/min · 1k/day
Get started
Popular

Pro

For growing products

$3.25 /mo
  • 10 sites · 50,000 pageviews/mo
  • 100,000 profiles · unlimited revenue
  • Stripe Connect & MRR
  • Unlimited AI questions
  • API: 600/min · 60k/day
  • Email reports
Start free trial

$39 billed yearly

Business

For teams and agencies

$15 /mo
  • Unlimited sites · 1M pageviews/mo
  • 1M profiles · unlimited revenue
  • Stripe Connect & MRR
  • Unlimited AI questions
  • Unlimited API
  • Team management
Get started

$180 billed yearly

Lightweight

Under 1KB tracking script. Loads async. Zero impact on your Lighthouse score.

Privacy-friendly

No third-party cookies. No cross-site tracking. GDPR-friendly without consent banners.

Built by product people

Designed by people who got tired of bloated analytics. We use it ourselves every day.

FAQ

Questions & answers

Is Justlytics GDPR compliant? Do I need a cookie banner?
Yes — and no, you don't need a banner. We don't set third-party cookies, we don't track across sites, and the visitor IDs we use are first-party and rotate daily. IP addresses are not stored by default; if you opt in, they're stored as personal data and you'd need a banner. Email and userId fields are only collected when you call mta('identify', …) for logged-in users — same as PII you already collect at signup.
Does Justlytics have a free plan?
Yes. The Free plan gives you 1 site, 1,000 pageviews/month, 1,000 profiles, all core features, and 10 AI questions per month — forever. No credit card required. When you outgrow it, Pro is $3.25/month.
How does Stripe revenue tracking work?
One-click OAuth into Stripe Connect with read-only scope. We backfill the last 90 days of charges, refunds, and subscriptions, then receive every new event via a signed webhook. Each event is matched to a profile by email or customer.id, then attributed to the UTM, page, and session that brought them in (configurable window: 1 to 180 days). MRR is snapshotted daily by currency. You can disconnect any time — historical data is preserved.
What's in the Public API?
Per-site bearer-token REST API at /api/v1. Read profiles, journeys, revenue events, MRR, stats. Write profiles (server-side identify), fire custom events, soft-delete profiles for GDPR erasure. Cursor pagination, predictable rate limits with response headers, stable error codes. Generate keys in Settings → Integrations.
How does Justlytics compare to Google Analytics?
GA4 is free but pays you with your visitors' data, requires a cookie banner in the EU, and gives you 200 reports when you want five. Justlytics is paid (cheaply), cookieless, real-time, and shows you the metrics that actually drive decisions — pages, sources, conversions, revenue.
How does it compare to Plausible, Fathom, or Simple Analytics?
We're in the same privacy-first lane, but we go further: identified user profiles, full lifetime journeys, Stripe revenue attribution, an AI you can ask questions to, and a public read+write API. If all you need is page counts, those tools are great. If you want to know whether your campaigns made you money, that's us.
How does it compare to PostHog or Mixpanel?
PostHog and Mixpanel are powerful product-analytics platforms — and overkill for most websites and SaaS. They start free then ramp fast as you scale, demand a setup project, and require cookie banners in the EU. Justlytics covers the 80% you actually use (pageviews, sources, funnels, profiles, revenue) at a fraction of the price and complexity.
Who's behind Justlytics?
A small team behind Bits of Wow Pte. Ltd. We build product tools we wanted ourselves. We use Justlytics on our own sites every day.

Try it. It's free.

Set up takes 2 minutes. No credit card required. See your first data in real-time.

Start tracking free